Jack & Jones x Take Care with Peanuts campaign.
I had the opportunity to work with W.A.Y.S, a renowned marketing agency, on an exciting project for the fashion brand Jack&Jones.
The objective was to create an engaging and visually appealing 3D animation trailer to promote the brand's upcoming summer collection, which is a collaboration with the iconic comic strip: Peanuts.
Early Concepts
The concept for the animation involved creating an infinitely looping factory-style environment, where various elements representing the manufacturing process of the collection were visible. A seamless loop of a factory-style environment was created, complete with conveyor belts, machines, and various other elements that helped to create a sense of movement and progression. The colour palette was inspired by the Peanuts comic strip, which added an element of fun and playfulness to the overall aesthetic.
Blocking ----------------------------> 3D Modelling------------------------>Texturing
Iterations.
References
